祥源旅物·碧峰峡官方文创店国庆启幕

Core Insights - The official opening of the Xiangyuan Travel's first systematically designed cultural and creative store, Xiangyuan Travel's Bifengxia, marks a significant milestone in the company's efforts to integrate local IP resources with natural ecology and cultural heritage [1] Group 1 - The store's theme, "Bifengxia - A Secret Home Neighboring Wildlife," aims to create an emotional and immersive cultural consumption experience that is "walkable, photogenic, and warm" [1] - This project represents an important breakthrough in Xiangyuan Travel's operationalization of intellectual property (IP) and provides a replicable and promotable model for the commercial development of cultural products in its scenic areas [1]