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Navigating the new normal: CFOs manage uncertainty as talent remains a big worry
Fortuneยท2025-10-01 12:09

Core Insights - CFOs are adapting to ongoing economic uncertainty, which has become the new norm, emphasizing the need for strategies to manage variability [2][3] - The CFO confidence score increased to 5.7 from 5.4, with only 19% of CFOs in North America currently viewing the economy as good, though 34% expect improvement within a year [3] - 90% of CFOs reported better financial prospects for their companies compared to three months ago, a significant increase from 48% in Q2 [5] Economic Outlook - The Federal Reserve cut interest rates for the first time in 2025, with potential for further cuts before year-end [4] - Despite external uncertainties, CFOs are optimistic about their organizations, with a notable increase in confidence regarding financial prospects [5] - 46% of CFOs believe U.S. equity markets are overvalued, while 34% think they are undervalued, indicating a divided outlook on market conditions [12] Internal Risks - Talent acquisition and retention are identified as the top internal risks, with a focus on upskilling and reskilling to build a tech-savvy workforce [8] - The finance industry faces a talent shortage as many baby boomer accountants retire, necessitating the attraction of more Gen Z professionals [8] External Risks - CFOs remain concerned about inflation, interest rates, and cybersecurity threats, particularly as companies invest in advanced technologies [9] - Risk appetite is low, with nearly two-thirds of CFOs believing it is not a good time to take on greater risks, especially in the financial services sector [10] M&A Activity - North American M&A activity reflects a global trend of decreased deal volume, although overall deal value remains steady due to an increase in megadeals and strategic acquisitions [11]