21Shares Names Mickey Janvier Head of North America Sales to Accelerate Regional Growth

Core Insights - 21Shares has appointed Mickey Janvier as Head of North America Sales to enhance its distribution strategy in the U.S. market [1][2] - The U.S. has experienced significant crypto adoption in 2025, driven by favorable legislative and regulatory conditions [2] - 21Shares currently manages over $11 billion in assets and has launched spot Bitcoin and Ethereum ETFs in 2024 [3] Company Overview - 21Shares is a leading provider of cryptocurrency exchange traded products (ETPs) and offers the largest suite of crypto ETPs in the market [4] - The company aims to bridge traditional finance and decentralized finance, having launched the world's first physically-backed crypto ETP in 2018 [4] - 21Shares is backed by a specialized research team and proprietary technology, focusing on innovative and cost-efficient investment solutions [4] Leadership and Strategy - Mickey Janvier brings over a decade of experience in distribution and business development, previously serving as Head of Americas Distribution at Perpetual Asset Management [2][3] - Janvier's leadership is expected to strengthen relationships with financial advisors, wealth management platforms, and institutional buyers [1][2] - The firm is focused on enhancing client support and expanding its reach throughout North America [2][3]