Nexxen’s Curated Marketplace Enables Partners to Unlock New Value from Data for Smarter Curation

Core Insights - Nexxen has launched its Curated Marketplace solution, enabling data owners, publishers, curators, and agencies to monetize data assets effectively over its premium supply [1][2] Group 1: Curated Marketplace Features - The Curated Marketplace allows partners to package, activate, and monetize data-driven private marketplace deals (PMPs) by onboarding first-party data or accessing various differentiated data sources through Nexxen's Data Management Platform [2] - Key benefits include simplified curation, enhanced control, optimization, and measurement for partners, driving meaningful value at scale [3] Group 2: Partnerships and Collaborations - Multilocal's partnership with Nexxen combines marketplace infrastructure with curation intelligence, enabling transparent planning and optimization of data-driven deals [3] - 33Across collaborates with Nexxen to streamline supply-side curation, enhancing campaign performance through data and media activation intelligence [3] - Experian Marketing Services emphasizes the importance of transparent curation, stating that Nexxen's Curated Marketplace facilitates faster movement from testing to outcomes for advertisers and publishers [3] Group 3: Company Overview - Nexxen is a global advertising technology platform that empowers various stakeholders, including advertisers, agencies, publishers, and broadcasters, to utilize data and advanced TV effectively [4] - The company's technology stack includes a demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform at its core, designed to support diverse goals from broad to niche [5]