Nexxen's Curated Marketplace Enables Partners to Unlock New Value from Data for Smarter Curation

Core Insights - Nexxen has launched its Curated Marketplace solution, enabling data owners, publishers, curators, and agencies to monetize data assets effectively over its premium supply [1][2] Group 1: Curated Marketplace Features - Curated Marketplace allows partners to package, activate, and monetize data-driven private marketplace deals through onboarding first-party data or accessing various data sources via Nexxen's Data Platform [2] - The solution combines proprietary data with premium supply, providing partners with tools to control, optimize, and measure their campaigns, thus driving value at scale [3] Group 2: Partnerships and Collaborations - Nexxen's partnership with Multilocal enhances the curation process, allowing partners to plan and optimize data-driven deals across Nexxen's marketplace [3] - Collaboration with 33Across aims to streamline supply-side curation, improving efficiency and campaign performance for buyers [3] - Experian Marketing Services emphasizes the importance of transparent curation, stating that Nexxen's platform facilitates faster movement from testing to outcomes for advertisers and publishers [3] Group 3: Benefits for Stakeholders - Data owners can integrate and monetize their proprietary data with advanced tools and reporting [5] - Curators benefit from a self-service platform that provides premium inventory and optimization tools [5] - Publishers can enhance audience reach and sales engagement while tapping into increased advertiser demand [5] - Retail media networks can onboard data for precise targeting across omnichannel supply [5] - Buyers and agencies can activate data across various channels, supported by flexible onboarding [5] Group 4: Company Overview - Nexxen is a global advertising technology platform headquartered in Israel, with a presence in the United States, Canada, Europe, and Asia-Pacific, and is traded on Nasdaq under the ticker NEXN [4][6]