国庆假期文旅市场喜迎“开门红”！首日超3.4亿人次出游

Core Insights - The tourism market in China experienced a significant surge during the combined National Day and Mid-Autumn Festival holiday, with travel patterns reflecting deeper, family-oriented, and self-driving trends [1][10]. Group 1: Travel Volume and Demographics - On October 1, the national passenger flow is expected to exceed 340 million, marking a historical peak [2]. - User travel numbers on platforms like Tuniu increased by nearly 10% compared to the same period last year, with family travelers making up 43% of the total, a 3% increase year-on-year [2]. - Notable increases were observed in the "one old, one young" demographic, with travelers aged 60 and above rising by 33%, and those aged 0-12 and 13-18 increasing by 31% and 42%, respectively [2]. Group 2: Popular Destinations and Attractions - Theme parks and red tourism sites emerged as major attractions, with ticket bookings for domestic theme parks increasing by nearly 40% compared to last year [4]. - The Forbidden City saw a 150% increase in visitor numbers, with many key museums experiencing significant demand, leading to ticket shortages [4][5]. - Red tourism also peaked, with searches for the Beijing flag-raising ceremony increasing 12 times, and visits to memorials like the Nanchang Uprising Memorial rising dramatically [5]. Group 3: Travel Trends and Preferences - County tourism and "reverse tourism" gained popularity, with nearly 2,000 county hotels being booked, and locations like Jiuzhaigou and Yangshuo seeing increased interest [6]. - Self-driving trips became a preferred choice, with self-driving travel numbers tripling compared to the previous day, and orders for self-driving vehicles increasing by 80% year-on-year [7]. - The average rental period for cars extended from 3.7 days last year to 4.8 days this year, indicating a rise in long-distance self-driving demand [9]. Group 4: International Travel Recovery - The outbound tourism market is showing signs of recovery, with popular destinations including Japan, Maldives, and Indonesia [10]. - Inbound tourism also saw a significant increase, with foreign visitors rising by over 40% on the holiday, particularly favoring cities like Shanghai, Beijing, and Guangzhou [12]. Group 5: Technological Integration and Cost Efficiency - AI technology is being utilized to enhance travel experiences, with a notable increase in inquiries about avoiding congestion and seeking less crowded destinations [13]. - The cost-effectiveness of traveling during off-peak times was highlighted, with domestic flight prices dropping by over 30% during certain days of the holiday [13].