Di Yi Cai Jing·2025-10-01 13:33Core Insights - The new energy vehicle market is experiencing intense competition among seven key players, with each achieving sales of over 30,000 units in September [1] - The term "million club" is expected to be a significant focus in the latter half of the year, with several companies aiming to reach this milestone [1] - Leap Motor has become the second new energy vehicle company to reach the "million club" with its 1 millionth vehicle produced [1][4] Sales Performance - Leap Motor delivered 66,657 vehicles in September, maintaining its leading position among new energy vehicle companies for seven consecutive months [1][3] - NIO delivered 34,749 vehicles in September, with a year-to-date total of 872,800 vehicles, aiming for 150,000 deliveries in Q4 to reach the 1 million target [4] - Ideal Auto's September sales were 33,951 vehicles, showing a 19.01% month-over-month increase but a 36.8% year-over-year decline [5] Target Completion Rates - Leap Motor has achieved a cumulative delivery of 395,516 vehicles, with a completion rate of 68.19% against its adjusted target of 580,000 [2][3] - Xiaopeng Motors has delivered 313,196 vehicles year-to-date, achieving an 82.42% completion rate against its target of 380,000 [2][3] - Xiaomi's estimated deliveries are at least 257,926 vehicles, with a completion rate of 73.69% against its annual target of 350,000 [2][3] Competitive Landscape - Hongmeng Zhixing reported 52,916 vehicle deliveries in September, with total deliveries surpassing 950,000 [7] - Zeekr (part of Geely) sold 51,519 vehicles in September, with a year-to-date total of 385,072, achieving a completion rate of 54.24% against its target of 710,000 [7] - Other companies like Lantu and Avita have not disclosed their sales figures for September, while Deep Blue has lowered its annual target from 500,000 to 360,000 [7]