SUNING.COM(SZ:002024) Xin Hua Cai Jing·2025-10-01 13:31Group 1: Market Trends and Consumer Demands - The home appliance market is experiencing a surge in demand during the "Golden September and Silver October" period, with consumers seeking products that emphasize green, low-carbon, smart, health, and elderly-friendly features [1][2] - The recent Shanghai Home Appliance and Home Furnishing Expo showcases innovations in smart home technology, including voice-controlled appliances and integrated smart systems that enhance user experience [2][4] Group 2: Policy and Market Adjustments - Shanghai has shifted its "old-for-new" home appliance policy to a lottery system, facilitating consumer access to subsidies and promoting the replacement of old appliances [3] - The "old-for-new" policy has become a significant aspect of home appliance consumption in Shanghai, with multiple levels of subsidies aimed at stimulating consumer spending [3] Group 3: Retail Innovations and Experience Centers - Retailers like Suning and JD.com are transforming traditional sales models into experiential centers, focusing on scenario-based sales and enhanced consumer experiences [4][5] - The opening of the first "City Super Experience Store" by Little Swan in Shanghai represents a shift towards a new retail model that prioritizes deep consumer engagement and personalized experiences [7][8] Group 4: Industry Insights and Future Directions - The core competitiveness of home appliance brands is shifting from product-centric innovations to comprehensive experience innovations based on user insights [8] - The emergence of the "first store economy" reflects the vitality of industry innovation and serves as a benchmark for urban consumption capabilities [8]