黄金周看点 | “票根经济”在多地升温，小票根撬动大消费

Core Viewpoint - The emergence of "ticket root economy" during the National Day and Mid-Autumn Festival is transforming sports event tickets into versatile discount vouchers, linking sports enthusiasm with urban consumption [1][2]. Group 1: Ticket Root Economy - The ticket root economy is changing traditional consumption patterns by turning tickets from a "final proof of purchase" into a "starting proof of purchase," promoting a shift from single consumption to a chain experience [2][4]. - Events like the 2025 China Open and WTT China Grand Slam are leveraging this economy, allowing ticket holders to access discounts at various merchants and attractions [3][4]. Group 2: Multi-Industry Connection - The core of the ticket root economy lies in its ability to connect different industries, forming a complete consumption chain that extends beyond just watching a game to include dining, transportation, and tourism [4]. - This model effectively breaks down barriers between various consumption scenarios, transforming spectators into active participants in the city's experience [4]. Group 3: Benefits to Stakeholders - For consumers, the ticket root economy enhances the viewing experience by providing tangible benefits and maximizing the value of a single ticket [4]. - For businesses and event organizers, it serves as a strategy to convert "traffic" into "retention," guiding post-event crowds to partner businesses and stimulating secondary consumption [4]. - For cities, it acts as a promotional tool, showcasing local resources and creating a vibrant image that extends the economic impact of short-term events [4].