一套宠物定制照片收费2万元，订单排到一年后??这个行业的摄影师可年入百万元｜聚焦宠物经济②

Core Insights - The pet photography industry in China is experiencing significant growth, driven by the increasing trend of pet owners treating their pets as family members, leading to a consumption wave exceeding 300 billion yuan [1][3][12] - The company, Ying Pet Photography, has established itself as a leader in this niche market, with a business model that includes high-value services and a loyal customer base [2][3][4] Company Overview - Ying Pet Photography was founded 15 years ago and has expanded to seven locations across China, generating nearly 8 million yuan in revenue last year [3][4] - The average price for a pet photography session is around 2,000 yuan, with higher prices in major cities like Shanghai and Beijing [5][6] - The company employs a stable team of over 30 staff members, including full-time photographers and pet guides, which is relatively rare in the industry [4][10] Market Dynamics - The pet photography market is still in the "market education" phase, with many potential customers unaware of the service's existence [11] - The industry has seen a shift in customer demographics, with a growing number of pet owners willing to spend significantly on their pets, often prioritizing pet photography over personal expenses [7][8][9] - Seasonal trends affect business, with spring and autumn being peak seasons for outdoor photography [6] Customer Insights - Customers are often described as "extreme pet lovers," willing to invest heavily in capturing memories with their pets, sometimes spending tens of thousands of yuan [7][8] - Many clients exhibit high repeat purchase rates, with some scheduling annual sessions to document their pets' lives [8][9] Future Outlook - The company plans to continue expanding its presence in new cities, such as Chengdu and Changsha, anticipating that the growing pet ownership trend will lead to increased demand for pet photography services [10][12] - The industry is expected to evolve, potentially becoming as mainstream as children's photography, indicating a promising future for pet photography [12]