Core Insights - Spin Master Corp. has launched the GUND Forever Friends Promise program, aimed at providing parents with reassurance regarding the longevity and care of their children's plush toys [1][2][3] Product Offering - The GUND Forever Friends line features five curated plush companions, including popular characters like Snuffles, Kai, Toothpick, Philbin, and Muttsy, each equipped with unique QR codes for registration [3] - The program allows parents to register their child's plush, offering benefits such as loss recovery through QR scanning, care and repair instructions, and a one-time free replacement if the plush is lost [2][6] Market Need - A survey indicates that nearly one in three children lose their favorite plush toy, and 41% of parents repurchase the same toy to maintain the bond with their child, highlighting a significant market need for such a program [2][3] Availability - The GUND Forever Friends Promise plush toys are available in the US starting October 1, 2025, with plans for broader retail distribution in Spring 2026 [3]
SPIN MASTER INTRODUCES THE GUND® FOREVER FRIENDS PROMISE™
Prnewswire·2025-10-01 14:00