蜜雪集团拟2.97亿元投资现打鲜啤公司福鹿家，拓展产品品类

Core Viewpoint - The company announced an investment in a consumer-focused fresh beer brand, marking a strategic expansion into the fresh beer category [1] Investment Details - The company signed an investment agreement on September 30, planning to inject RMB 285.6 million into the target company, acquiring 51% of its expanded registered capital of RMB 6.9017 million [1] - Additionally, a share transfer agreement was signed with shareholder Zhao Jie, who will transfer a contribution of RMB 270,000 for a total consideration of RMB 11.2 million, representing 2% of the expanded registered capital [1] - Following the completion of this investment and share transfer, the target company will become a non-wholly-owned subsidiary of the company, with its financial performance consolidated into the group's financial results [1] Business Strategy - The target company primarily offers fresh beer products at a price range of approximately RMB 6 to 10 per 500ml [1] - The investment is a significant move for the company to tap into the growing fresh beer market, expanding its product offerings from ready-to-drink fruit beverages, tea drinks, ice cream, and coffee to include fresh beer [1]