Is eBay Set to Reignite Growth by Expanding Into Social Commerce?

Core Insights - eBay operates one of the largest online marketplaces, connecting millions of buyers and sellers, but faces pressure to modernize against mobile-first competitors [1] - The acquisition of Tise, a social marketplace, allows eBay to enhance user engagement through community features, targeting Gen Z and Millennial shoppers [2] - eBay's strategy positions it between Amazon's scale, Shopify's social commerce, and Etsy's niche market, leveraging Tise's capabilities to strengthen its C2C foundation [3][5] Competitive Landscape - Amazon is testing resale but focuses more on logistics than social engagement, creating a gap in community-driven commerce [3] - Shopify is gaining traction in social commerce but lacks the resale depth that eBay offers [3] - Etsy has a strong community-focused marketplace but remains more niche compared to eBay's broader reach [3] Investment Outlook - The acquisition of Tise signals eBay's intent to reignite growth through C2C and social commerce, with potential to deepen engagement and boost transaction frequency [4] - Successful integration of Tise could restore eBay's differentiation in a crowded resale market [4] - By combining scale with social-first design, eBay aims to compete more effectively against major rivals [4]