Peloton Debuts AI-Powered Trainer and Higher Prices

Core Insights - Peloton has launched an AI-focused overhaul of its product lineup, introducing five new models and implementing price increases across its offerings [2][3][4] Product Launch - The new lineup includes a lower-cost base model, more expensive "plus" versions of its bike and treadmill, and a new rowing machine [2] - The "plus" machines feature "Peloton IQ," an AI-assisted personal trainer that provides feedback on user form and workout suggestions [2][3] Pricing Changes - The Peloton Bike is now priced at $1,695, an increase of $150, while the Bike+ is now $2,695, up $200 [3] - The base treadmill model has increased by $300 to $3,295, and the Tread+ has risen by $700 to $6,695 [3] - The new Row+ costs $3,495, which is a $200 increase from the previous model [4] - Monthly membership fees have also risen from $44 to $49.99 [4] Market Context - Peloton's stock has seen a 90% decline since its peak during the COVID-19 pandemic, indicating significant challenges for the company [4] - Analysts express cautious optimism regarding the new leadership's efforts to revitalize the brand and expand its consumer base [5] - The introduction of AI technology is seen as a strategic move to enhance personalized coaching capabilities [6]