GEN Boosts Cyber Safety With Norton Deepfake Protection on Intel PCs

Core Insights - Gen Digital (GEN) has introduced a new feature in Norton 360 to protect users from deepfake scams, collaborating with Intel to enable real-time protection on Intel Core Ultra processors [1][4] - The feature enhances existing scam protection by checking both video and audio for signs of fake content and is currently available in the US, UK, Australia, and New Zealand [2][3] Product Development - Continuous updates to Norton 360 reflect the company's commitment to addressing emerging AI scams, potentially attracting new customers and retaining existing ones [3][4] - The new feature is designed to provide users with greater confidence while browsing or consuming content online, as AI scams become increasingly sophisticated [4] Partnerships and Market Expansion - Gen Digital is expanding its deepfake protection beyond Intel to include Qualcomm and AMD, ensuring Norton protection is available across major AI PC platforms [5][7] - The scam detection features are already operational on Windows AI PCs powered by Qualcomm Snapdragon X chips, allowing real-time alerts without cloud dependency [6] - Support for AMD is expected later this year, further broadening the coverage for AI PC users [7][8] Strategic Positioning - This multi-partner approach positions Norton as a standard security solution for users seeking reliable on-device protection against scams and deepfakes, regardless of the processor brand [8] - The partnerships with Qualcomm and AMD enhance market reach and flexibility for customers, contributing to long-term growth opportunities in cyber safety and financial wellness [8]