Smithfield Brings the Sweet Heat with Mike’s Hot Honey Collaboration

Core Insights - Smithfield has launched a new product, Smithfield Mike's Hot Honey Bacon, combining hickory smoked bacon with Mike's Hot Honey, creating a unique flavor experience [1][9] - This product is part of Smithfield's We Speak Pork campaign, aimed at connecting with consumers and driving growth in the bacon category [3][4] Product Details - Smithfield Mike's Hot Honey Bacon features a blend of smoky and sweet flavors with a spicy kick, designed to enhance everyday meals [1][9] - The product will be available nationwide in October 2025 at major retailers including Kroger, Publix, Meijer, and Shop Rite [9] Marketing Strategy - Smithfield is implementing a comprehensive 360-degree marketing campaign that includes media, influencer engagement, and a Times Square event [4][6] - The campaign will feature creative advertisements voiced by comedian Ben Schwartz, targeting various platforms such as streaming, digital, and social media [4][6] Consumer Engagement - The Times Square event will offer immersive experiences, including visual displays, food samples, and merchandise, aimed at engaging consumers directly [6][7] - The marketing approach emphasizes the brand's commitment to innovation and quality, resonating with modern consumer preferences [9]