FINANCIAL PRESS RELEASE : SALE OF HEIDSIECK & C° MONOPOLE

Core Viewpoint - Vranken-Pommery Monopole has agreed to sell Heidsieck & C° Monopole to LANSON-BCC for 50 million euros, effective January 1, 2026, as part of its strategy to refocus on its international brand Champagne Pommery & Greno [3][6]. Company Overview - Heidsieck & C° Monopole, founded in 1785, is one of the oldest Champagne Houses and has been owned by Vranken-Pommery Monopole since 1996 [1]. - Vranken-Pommery Monopole manages 2,600 hectares of land across various regions, including Champagne, and is involved in all aspects of winegrowing [9]. Transaction Details - The sale includes not only the brand but also historic vintages, such as bottles from 1907 recovered from the wreck of the Jönköping, and existing stocks of packaged products [4]. - LANSON-BCC's offer was deemed more attractive than that of Compagnie Vranken, which subsequently withdrew its bid for Heidsieck & C° Monopole [5]. Strategic Implications - The transaction is part of Vranken-Pommery Monopole's strategy to focus on its core brand, with a planned name change to Maison Pommery & Associés on January 1, 2026 [6]. - The acquisition by LANSON-BCC aims to enhance the identity of Maison Burtin and ensure long-term sustainability through established grape contracts with 650 Champagne winegrowers [7][8].