Peloton Hikes Prices on Equipment, Memberships

Core Insights - Peloton is launching a revamp of its entire product line, introducing five new models including a base level bike and a premium bike, as well as treadmills [1] - The new premium models feature a swivel screen and an advanced camera system that tracks user movements and provides personalized workouts using AI technology [2][3] - The company aims to attract new users while encouraging existing customers to upgrade their equipment [4][5] Product Features - All new and existing Peloton models can upgrade to the new AI system, but only premium models will have the advanced camera capabilities [5] - The AI system includes a "selfie camera" that allows users to follow along with pre-recorded instructors while tracking their workouts [6] - The integration of AI technology is seen as a way to enhance user experience and engagement [3][4] Subscription Model - Peloton is increasing its subscription fees by $5, raising the monthly cost to $50, which may impact user retention [8] - The company offers standalone classes for $40, providing flexibility for users who may not want a full subscription [8]