金融助力老字号焕新颜

Core Viewpoint - The article emphasizes the importance of financial support for the innovation and development of traditional Chinese brands, known as "laozihao," highlighting their cultural significance and market potential in the context of consumer upgrades [1][2]. Group 1: Financial Support and Policies - The Chinese government has implemented various policies to support the innovation and development of laozihao enterprises, including opinions from multiple departments and local action plans [2]. - Financial institutions are encouraged to provide tailored financial support to meet the diverse needs of laozihao enterprises, focusing on both well-performing companies and those facing temporary difficulties [2][3]. - As of November 2024, there are 274 laozihao enterprises in Beijing, with small and micro enterprises making up about two-thirds of this number, indicating a significant need for innovative financial products to address their financing challenges [2]. Group 2: Innovative Financial Products and Services - Financial institutions are developing specialized products for laozihao enterprises, such as credit loans based on daily operating cash flow and loans secured by intellectual property rights [6][7]. - Beijing Rural Commercial Bank has established partnerships with 134 laozihao enterprises, providing credit support totaling 6.04 billion yuan, with a credit balance of 2.84 billion yuan [5]. - Customized services, such as fee reductions and early predictions of funding needs during holidays, are being offered to lower financing costs and repayment pressures for laozihao enterprises [7]. Group 3: Enhancing Consumer Engagement and Market Presence - Financial institutions are leveraging online platforms to increase the visibility of laozihao brands, facilitating marketing collaborations and enhancing consumer experiences [5][6]. - The article highlights the need for laozihao enterprises to innovate their business models and connect with new consumer groups, emphasizing the importance of cultural experience and community engagement in modern consumption [4][5]. - Financial support for laozihao is seen as a means to stimulate consumption, expand domestic demand, and create new economic growth points [5][8]. Group 4: Future Directions and Recommendations - Experts suggest that technology should play a crucial role in enhancing financial products and services for laozihao, advocating for the use of big data and AI to create credit profiles for these enterprises [8]. - There is a call for government and relevant departments to strengthen policy guidance and risk compensation to encourage financial institutions to increase their support for laozihao [8].