激发文化服务业新动能

Core Insights - The cultural service industry in China is projected to achieve a revenue of 10,913.4 billion yuan in 2024, reflecting a growth of 7.4% compared to the previous year, and accounting for 57% of the total cultural industry revenue, an increase of 0.1 percentage points from last year [1] - The contribution rate of the cultural service industry to the growth of the cultural industry revenue is 59.1%, indicating its significant leading role [1] Industry Level - The cultural service industry has shown remarkable development, with stable growth in operational efficiency and significant contributions from new cultural formats such as internet advertising and other information services [1] - Innovative practices in various regions, such as Nanjing's digital cultural industry enhancement actions and Gansu's cultural uplift initiatives, have played a crucial role in boosting the cultural service sector [1][2] Challenges - Issues such as content homogenization, a focus on "traffic-driven" creation, and insufficient resource guarantees are prevalent in the industry [2] - The film and television sector faces challenges with repetitive themes, while the gaming industry struggles with "skin-swapping" plagiarism [2] Strategic Recommendations - The industry should focus on driving "self-sustaining" growth and value release through technological innovation, creating a comprehensive "technology-scenario-business format" ecosystem [2] - Establishing a cultural big data platform to facilitate data flow and assetization of cultural data is essential [2] Company Level - Cultural service companies should leverage innovation and technology to create a dual narrative of civilization and commerce, focusing on precise market and ecological positioning [3] - Companies need to develop differentiated competitive advantages by deeply engaging in niche markets and avoiding resource misallocation [3] Consumer Level - Consumers should transition from being mere recipients of cultural services to active participants and promoters, enhancing their ability to express cultural needs and provide feedback [3] - Rational consumer behavior is crucial for guiding cultural service providers in optimizing their offerings and resource allocation [3]