假期首日文旅市场热度“爆棚”

Core Insights - The tourism market in China is experiencing a significant surge during the National Day and Mid-Autumn Festival holiday, with Beijing leading in travel popularity [1][2] - There is a notable increase in the duration of stay for tourists in major cities, with a 50% rise in visitors staying 7 to 8 days compared to the same period in 2024 [1] - The trend is shifting towards personalized and in-depth travel experiences, moving away from standardized itineraries [2] Group 1: Domestic Travel Trends - Major cities such as Beijing, Shanghai, Chengdu, Guangzhou, and Chongqing are the top domestic travel destinations, with Beijing consistently ranking first across various platforms [1] - The search interest for the Beijing flag-raising ceremony surged by 1200% compared to previous periods, indicating a strong interest in cultural experiences [1] - County-level destinations are gaining traction as traditional tourist spots become saturated, with a 51% increase in pre-orders for county tourism compared to last year [1] Group 2: International Travel Trends - There is a 40% year-on-year increase in the number of foreign travelers flying to China, with popular destinations including Shanghai, Beijing, and Guangzhou [2] - The top five source countries for inbound tourists are South Korea, Japan, Malaysia, Singapore, and Thailand, reflecting a diverse international interest in Chinese tourism [2] - The extended holiday period is expected to drive record-high tourism activity during this year's National Day and Mid-Autumn Festival [2]