国庆档，票房已突破4亿元！

Core Insights - The total box office for the 2025 National Day holiday period has exceeded 400 million yuan, with "The Volunteer Army: Blood and Peace," "Assassination Novelist 2," and "731" leading the rankings [1][2] - The variety of film genres this year caters to different audience demographics, including historical war, fantasy action, family comedy, animation, and crime drama [1][4] Box Office Performance - The top three films by box office revenue are: - "The Volunteer Army: Blood and Peace" with 115.33 million yuan (25.5% market share) - "Assassination Novelist 2" with 82.59 million yuan (18.2% market share) - "731" with 80.64 million yuan (17.8% market share) [2][4] - The average ticket price for the first day of the holiday was 38.7 yuan, down from 41 yuan the previous year, indicating a lower barrier to entry for viewers [5] Audience Engagement - The film "731" has shown particularly strong performance in lower-tier cities, with 35% of its box office coming from these markets, a notable increase compared to the previous year [4] - Audience preferences vary by region, with first and second-tier cities favoring "The Three Kingdoms: The Starry Sky Part One" and "The Proof of Bi Zhengming," while northeastern audiences prefer the comedy "Life of the Waves" [4] Marketing and Promotions - The "Follow the Movie to Travel" initiative aims to promote tourism linked to film locations, enhancing the cultural and tourism experience during the holiday [6][7] - Various regions are offering discounts and promotions that combine movie tickets with attractions and accommodations, stimulating tourism consumption [7][9]