Air Canada serves free alcohol in economy as passengers balk at airline fees

Core Viewpoint - Air Canada is implementing a strategy of offering free beer and wine in the economy class to attract more passengers and fill seats amid rising passenger dissatisfaction with additional fees for services like extra baggage [1] Group 1: Company Strategy - The initiative to provide complimentary alcoholic beverages is aimed at enhancing customer experience and increasing seat occupancy [1] - This move comes as North American airlines are facing challenges with passenger pushback regarding various fees [1] Group 2: Industry Context - The airline industry in North America is currently experiencing a shift in consumer sentiment, with passengers increasingly resistant to additional charges for services [1] - The strategy reflects a broader trend among airlines to improve customer satisfaction and loyalty in a competitive market [1]