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超级黄金周火爆开局:小众游占C位,中资邮轮唱主角,主题公园上演“神仙打架”
Xin Lang Cai Jing·2025-10-02 03:51

Core Insights - The "Super Golden Week" during the National Day and Mid-Autumn Festival has seen unprecedented enthusiasm in the tourism market, with significant increases in travel demand and passenger volumes across various transportation sectors [1][3][6] Transportation Sector - The Civil Aviation Administration of China predicts that air passenger transport during the holiday will reach 19.2 million, a year-on-year increase of 3.6%, marking the highest level for this period [1] - The railway sector anticipates sending 219 million passengers from September 29 to October 10, with October 1 expected to be the peak travel day [1] - Eastern Airlines plans to operate over 3,200 flights on the first day of the holiday, carrying more than 460,000 passengers, with international routes performing particularly well [3][6] Hotel and Accommodation Sector - Hotel booking rates for the holiday have increased by 3 percentage points compared to last year, with first-tier cities like Beijing leading in bookings [9] - Specific hotels in cities like Changsha have seen occupancy rates rise by 20% compared to the previous year, indicating strong demand for accommodations [9] Tourist Attractions - Popular tourist destinations have experienced a surge in visitors, with the Forbidden City seeing a 150% increase in visitor numbers compared to normal days [2] - The top ten attractions for ticket bookings include natural parks and theme parks, with significant interest in places like Jiuzhaigou and Universal Studios Beijing [2] Emerging Trends - There is a notable shift towards "reverse tourism" and lesser-known destinations as travelers seek to avoid crowded hotspots, with searches for small destinations increasing by over 110% [11] - The demand for "AI route planning" and "AI travel itinerary" services has surged, reflecting travelers' desire to optimize their holiday experiences [11] Cruise Industry - The domestic cruise market is gaining traction, with the launch of the "Aida Magic City" cruise receiving strong demand, indicating a growing interest in cruise travel [13][14] - The international cruise market remains cautious, with MSC Mediterranean Cruises planning to return to China in 2026, reflecting a strategic approach to market re-entry [15][16] Theme Parks - Theme parks are experiencing a significant influx of visitors, with major parks like Shanghai Disneyland and Universal Studios Beijing implementing promotional activities to attract guests [18][19] - The overall performance of theme parks during the holiday is expected to be better than last year, with a projected growth of up to 10% in visitor numbers for well-known parks [23]