Market Overview - BYD maintained a dominant market share, capturing over 54% of total EV sales in September despite slashing its sales target for the year by 16% to 4.6 million deliveries due to intense price competition in the domestic market [1] - BYD delivered 393,060 units in September, marking a nearly 6% year-over-year decline, indicating the first year-on-year drop in deliveries for 2025 [2] Competitor Performance - EV startups achieved record monthly delivery numbers, with Leapmotor delivering 66,657 vehicles in September, a 97% year-on-year increase, continuing its record streak [3] - The Harmony Intelligent Mobility Alliance, backed by Huawei, set a new monthly record with 52,916 units delivered across its brands [4] - Xiaomi reached over 40,000 units in September, doubling its deliveries since January, with its YU7 model competing directly with Tesla's Model Y [5] - Xpeng delivered 41,581 units in September, a 95% year-over-year increase, marking a significant monthly growth [6] - Nio achieved 34,749 deliveries in September, recording its second consecutive month of record highs, with nearly half from its family-oriented brand [6] - Li Auto rebounded with 33,951 deliveries in September after two months of lower sales, while Zeekr delivered 18,257 units, slightly below its May record [7]
BYD monthly sales tumble for the first time in 2025, reinforcing slowdown concerns