Zheng Quan Shi Bao Wang·2025-10-02 07:35Core Insights - The recent financial policies introduced on September 24, 2024, present unprecedented development opportunities for brokerage and wealth management businesses [1] - The traditional wealth management model, which focuses on product configuration, faces challenges in the current market environment, necessitating a shift towards customer demand insight and long-term investment strategies [2][3] Investor Demand Evolution - There is a noticeable shift in investor demographics, with the proportion of investors under 30 years old increasing by 10 percentage points to nearly 40% [2] - New investors show a stronger preference for equity investments, with over 80% engaging in on-market equity transactions, surpassing older clients by five percentage points [2] - More than 25% of new investors have participated in ETF trading, indicating a significant structural difference in investment preferences compared to older investors [2] - New investors exhibit a clearer awareness of financial planning, with a higher proportion of their total assets allocated to financial products, particularly fixed-income products [2] Wealth Management Transformation - Brokerage firms face challenges from market competition and changing investor behaviors, leading to declining commission rates and reduced profit margins [3] - The rise of financial technology intensifies competition among institutional investors, increasing demand for specialized services [3] Strategic Adaptations by Brokerages - Brokerages, including Huafu Securities, are adapting by optimizing business models, shifting from transaction-based commission structures to asset-based and advisory service models [4] - There is a focus on expanding client bases to include institutional, high-net-worth, and corporate clients while enhancing digital capabilities [4] - The company is developing a client-centric investment advisory model, emphasizing independent advice and long-term wealth management [5] Revenue Growth through Client Engagement - As commission rates decline, brokerages must focus on developing client relationships and providing differentiated services to drive revenue growth [6] - Strategies include personalized services for high-net-worth clients and tailored investment solutions based on client needs [6] Future Wealth Management Focus - The future of wealth management should prioritize customer demand insight, scientific asset allocation, long-term investment support, and technological empowerment to achieve sustainable wealth growth [7]