1 Magnificent Stock-Split Stock to Pile Into in October, and the High-Profile Reverse Split of the Year to Avoid

Core Insights - The article discusses the contrasting perceptions of forward and reverse stock splits, highlighting that forward splits are generally viewed positively while reverse splits raise red flags for investors [3][4][13] - O'Reilly Automotive is identified as a strong investment opportunity following its successful forward stock split, which has contributed to its significant long-term gains [6][8][12] - Lucid Group's recent reverse stock split is viewed negatively due to ongoing operational challenges and management missteps, suggesting investors should be cautious [14][15][19][20] Summary by Sections Stock Splits Overview - A stock split allows companies to adjust share prices and outstanding shares without affecting market capitalization or operational performance [2] - Forward splits are often celebrated as they make shares more affordable, while reverse splits are typically associated with struggling companies [3][4] O'Reilly Automotive - O'Reilly Automotive announced a 15-for-1 forward split in 2025, marking the largest in its history [7] - Since its IPO in 1993, O'Reilly has achieved over 66,000% gains, benefiting from macro trends and internal innovations [8] - The average age of vehicles in the U.S. has increased to 12.8 years, indicating a growing demand for auto parts, which O'Reilly is well-positioned to supply [9] - O'Reilly's logistics and supply chain improvements have enhanced its distribution capabilities, ensuring quick access to parts for consumers and mechanics [10] - The company has repurchased nearly 60% of its outstanding shares since 2011, which is expected to boost earnings per share [11][12] Lucid Group - Lucid Group announced a 1-for-10 reverse split to increase its share price, aiming to attract institutional investors [14] - Despite potential opportunities in the luxury EV market, Lucid has faced significant operational challenges and management failures, leading to a drastic reduction in production forecasts [15][17] - The company has incurred substantial losses, totaling $13.8 billion since inception, and has a concerning cash burn rate, raising doubts about its sustainability [19]