实探西贝北京门店：确实降价了 多菜品实现门店全流程现制

Core Insights - Xibei is actively implementing self-rescue measures in response to recent controversies, including a public apology and a commitment to adjust menu items before the National Day holiday [1] - The company has announced a significant price reduction on its menu items, with some dishes seeing price cuts of over 20% [2][5] - The adjustments to the menu and pricing are part of a broader strategy to restore customer traffic and improve consumer perception following previous pricing controversies [5][7] Pricing Adjustments - On September 30, it was reported that Xibei would reduce prices on 33 dishes starting October 1, with some items seeing reductions exceeding 20% [2] - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [5] Menu and Operational Changes - Xibei has completed its planned menu adjustments across nearly 400 stores, with further upgrades planned for items like chicken soup and sauces [7] - The company has shifted to a model where dishes are prepared fresh in-store rather than relying on pre-prepared ingredients, enhancing the dining experience [7][10] - The restaurant has also committed to using non-GMO soybean oil and ensuring that all meat is freshly prepared daily [7] Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a "Xibei Treats You to Dinner" campaign, offering 100 yuan dining vouchers to customers, which has been well-received [11][12] - The restaurant has reported a gradual recovery in customer traffic, with some locations seeing a return to previous levels of patronage [10] - Employees have expressed loyalty to the company despite increased workloads, and the company has maintained employee benefits and morale during this challenging period [10]