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苏宁易购国庆首轮消费关键词:智能、健康、家居美学

Group 1 - The core viewpoint of the article highlights that Suning has moved its "Double 11" shopping festival to coincide with the National Day holiday, launching the "Home Appliance Benefit Day" from September 30 to October 1, resulting in a 46% year-on-year increase in foot traffic across its stores [2] - AI smart home appliances have become a significant focus, with their sales accounting for 55% of total sales during the National Day period, indicating a shift towards more intelligent and user-friendly products [2] - Specific AI appliances have shown remarkable sales growth, such as air conditioners with an 85% increase, heat pump washing and drying machines with a 127% increase, and smart kitchen sets with a 145% increase, reflecting consumer preference for advanced technology [2] Group 2 - The article notes a growing consumer awareness of health and aesthetic needs, leading to a surge in sales of health-oriented and embedded appliances, with desktop water purifiers seeing a 231% increase in sales [3] - Multi-tub washing machines, which support separate washing and care for clothes, have become the fastest-growing item in the washing machine category, while sales of floor cleaners and robotic vacuums have increased by 99% and 42%, respectively [3] - The trend of integrating home appliances with home aesthetics is evident, with embedded dishwashers, large-screen wallpaper TVs, and integrated stoves experiencing sales growth of 86%, 153%, and 359%, respectively [3]