鸡排哥大火后，账号的广告报价公布，商标被其他公司抢注

Core Insights - The rise of "Chicken Chop Brother" highlights the importance of emotional value in business, where customer interactions are driven by warmth and sincerity rather than just product quality [1][9] - The phenomenon of trademark registration by other companies poses a significant risk to "Chicken Chop Brother," as multiple businesses have already claimed the brand in various sectors, potentially limiting his ability to expand [5][7] - The situation reflects a broader trend in the short video and influencer ecosystem, where personal brands can be quickly capitalized on by the market, often leaving individual creators vulnerable [7][11] Summary by Sections - Popularity and Engagement: "Chicken Chop Brother" has gained over 372,000 followers by offering genuine customer service, with advertising rates as low as 10 yuan, appealing to many for its authenticity [3] - Trademark Issues: His brand has been registered by several companies across different industries, which could hinder his future business aspirations if he wishes to scale [5][7] - Emotional Value: The success of "Chicken Chop Brother" underscores a consumer desire for authentic interactions, suggesting that emotional value is a unique asset that cannot be easily replicated or commodified [9] - Legal Awareness: For sustainable brand development, it is crucial for "Chicken Chop Brother" to enhance his legal awareness to protect his rights and prevent exploitation of his efforts by others [11] - Industry Reflection: The story serves as a reminder of the challenges faced by individual creators in balancing commercialization with the preservation of their original emotional appeal [11][13]