NIQ Launches Global Data Clean Room on Snowflake to Power Enrichment and Ad Effectiveness Measurement

Core Insights - NIQ has launched its first data clean room on Snowflake, aimed at enhancing data enrichment and outcome measurement for marketers globally [1] - This initiative is designed to support critical use cases for marketers, media owners, retail media networks, and ad tech platforms [1] - The clean room allows for secure collaboration, enabling marketers to enrich their proprietary first-party data [1]