小包装零食饮料赛道火了 125毫升小瓶饮料卖爆了

Core Insights - The "one-person economy" is becoming a significant part of the consumer market, leading to an increase in the popularity of small-packaged snacks and beverages [1] - Small-sized products are favored for their ability to provide sampling opportunities, reduce waste, and enhance portability, with health factors like low sugar and low salt also influencing consumer choices [1] - E-commerce platforms are experiencing a notable increase in sales of small-packaged retail products, with projections indicating exponential growth in small bottled beverages and lightweight snacks by 2025 [1] Industry Trends - Small bottled drinks, particularly those in 125ml and 200ml sizes, have shown outstanding sales performance during the months of July to September [1] - The trend towards smaller packaging aligns with changing consumer preferences towards healthier and more convenient options [1] - The retail landscape is adapting to these trends, with supermarkets increasingly featuring small-packaged items as new traffic drivers [1]