GoDaddy Creates Trusted Identity Naming System for AI Agents

Core Insights - GoDaddy is launching a trusted identity naming system for AI agents to address the challenge of distinguishing legitimate agents from unvetted or malicious ones as the number of AI agents is expected to exceed one billion in the next three years [1][2] - The new system is based on proven technologies and protocols, leveraging GoDaddy's extensive experience in internet safety, including domain names and SSL certificates [1][2] - The initiative aims to create a secure environment for agent-to-agent interactions, drawing parallels to the early internet's "Wild West" [1] Technical Details - The service utilizes a modular adapter layer that works across protocols and is inspired by an Internet Engineering Task Force (IETF) draft for an Agent Name Service (ANS) [2][3] - Each enrolled agent will receive a report verifying its identity, confirming good standing, and specifying its location, ensuring standards-aligned and ecosystem-ready solutions [2][3] - The system includes features such as lifecycle management for registration, renewal, and revocation, enhancing security and governance for production deployments [3] Availability and Collaboration - A developer preview of the system is set to launch in the coming weeks, with broader availability to follow [2] - GoDaddy is collaborating with standards bodies and industry partners to ensure broad participation and seamless interoperability in the development of this system [2]