太火爆：万达电影“崩了”，最新致歉

Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpectedly high traffic [1][3]. Group 1: Event Details - The joint promotional event launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57 AM, with issues persisting for over an hour [3]. - Despite attempts to enhance server capacity, the traffic exceeded expectations, resulting in loading delays and errors in the Wanda Film app and mini-program [1][3]. Group 2: Game and Marketing Strategy - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to launch publicly on January 18, 2024, aiming to enhance player immersion through detailed character customization [6]. - Wanda Film has a history of hosting similar promotional events, as indicated in their semi-annual report, which highlights their strategy to leverage cinema experiences and IP collaborations to boost audience engagement and revenue [6][7]. - The company reported a revenue of 6.689 billion yuan in the first half of the year, a year-on-year increase of 7.57%, with a net profit of 536 million yuan, reflecting a significant growth of 372.55% [7].