Core Viewpoint - The announcement by Mixue Group regarding its investment in Fulujia (Zhengzhou) Enterprise Management Co., Ltd. aims to expand its product offerings and capitalize on the growth opportunities in the fresh beer market [1] Group 1: Investment Details - Mixue Group announced an investment of 285.6 million RMB in Fulujia, acquiring a 2% stake for 11.2 million RMB, resulting in a total ownership of 53% [1] - Following the transaction, Fulujia will become a non-wholly owned subsidiary of Mixue Group [1] Group 2: Business Strategy - The primary business of Fulujia involves fresh beer priced between 6 to 10 RMB, with approximately 1,200 stores established across 28 provinces and regions in China [1] - Mixue Group's strategy includes enhancing Fulujia's capabilities through supply chain, branding, and operational systems to strengthen synergies [1]
进军鲜啤赛道！蜜雪冰城斥资近3亿元收购福鹿家53%股权
Mei Ri Jing Ji Xin Wen·2025-10-02 11:16