Core Viewpoint - The announcement by Mixue Group regarding its investment in Fulu Family (Zhengzhou) Enterprise Management Co., Ltd. aims to expand its product offerings and capitalize on the growth opportunities in the fresh beer market [2] Group 1: Investment Details - Mixue Group announced an investment of 285.6 million RMB in Fulu Family, acquiring a 2% stake for 11.2 million RMB, resulting in a total ownership of 53% [2] - Following the transaction, Fulu Family will become a non-wholly-owned subsidiary of Mixue Group [2] Group 2: Business Strategy - Fulu Family specializes in freshly brewed beer priced between 6 to 10 RMB, with approximately 1,200 stores established across 28 provinces and regions in China [2] - The investment is intended to enhance the product matrix of high-quality and affordable offerings, leveraging supply chain, branding, and operational systems to empower Fulu Family and strengthen synergies [2]
进军鲜啤赛道！蜜雪冰城 斥资近3亿元收购 福鹿家53%股权
Mei Ri Jing Ji Xin Wen·2025-10-02 11:40