“游戏+非遗”深度融合，益世界打造沉浸式国风穿越场景

Core Insights - The 2025 CICF×AGF Animation and Game Festival took place from October 2 to 5 in Guangzhou, featuring over 1,000 top brands and covering an area of 82,000 square meters, making it the largest comprehensive animation and game exhibition in China [1][2] Company Highlights - Yishijie, a domestic simulation management game developer, showcased its theme "Yicheng Moonlight, Temple Fun" with an immersive traditional aesthetic, highlighting its second participation in the festival [1] - The booth design incorporated elements from ancient festivals, creating a nostalgic atmosphere that resonated with the visual style of its popular IPs such as "This City Has Good Fields" and "I Am the Great Landlord" [1][2] - Yishijie has been operational since 2012, accumulating over 2,000 games and releasing several industry benchmark products, serving a global user base in the hundreds of millions [2] Industry Trends - The festival featured a stage area with performances centered around traditional Chinese culture, attracting players to experience Yishijie's popular products, enhancing the immersive gameplay experience [2] - A notable highlight was the intangible cultural heritage interactive area, where traditional crafts were showcased, linking gaming content with cultural heritage [2]