Gen Z Love Halloween: 93% Will Celebrate and Spend $622 on Average

Group 1: Halloween Spending Trends - Nearly 79% of U.S. adults plan to celebrate Halloween in 2025, with an average spending of $420 per household [1][2] - Young Americans, particularly Gen Z (93%) and Millennials (87%), show the highest intent to celebrate, with spending averaging $622 for Gen Z households [3][4] - Households with children plan to spend an average of $652 on Halloween, significantly more than the $215 planned by those without children [5] Group 2: Costume and Candy Expenditures - Adults celebrating Halloween expect to spend an average of $58 on their own costumes and $87 on family costumes, with 33% planning to buy pet costumes averaging $22 [6][7] - Half of the adults celebrating Halloween plan to purchase pet costumes, spending an average of $50, which is more than double the national average [7] Group 3: Budgeting and Savings Recommendations - A majority of Halloween participants (57%) are willing to buy candy in bulk to save money, while only 24% would consider switching to less expensive candy [8] - Creating a dedicated fund for holiday expenses is recommended to manage spending effectively, with suggestions to use high-yield savings accounts for better financial planning [9][10]