KRTL Biotech Highlights ELIXIR as Flagship Hydration Product in Bolivia
Globenewswire·2025-10-02 13:00

Core Insights - KRTL Holding Group Inc. highlights its subsidiary KRTL Biotech's product ELIXIR as a leading hydration beverage in the Bolivian market, emphasizing its commercial success and strategic positioning [1][2][3] Product Overview - ELIXIR is a non-alcoholic, hypertonic hydration beverage designed to restore essential electrolytes quickly, formulated with glucose, sodium, potassium, calcium, magnesium, and citric acid [1] - The product is available in over 7,000 retail locations in Bolivia and is recognized for its effectiveness in hangover recovery and as a cocktail mixer [2] - ELIXIR offers a variety of flavors and packaging options, including single-serve sachets and 625ml bottles, catering to diverse consumer needs [3] Market Strategy - KRTL Biotech is preparing to enter international markets, including the U.S., by ensuring compliance with regulatory standards and FDA labeling requirements [4] - The U.S. market for hydration solutions and functional wellness beverages is expanding, presenting a significant opportunity for ELIXIR's unique formulation [4] Company Vision - KRTL Holding Group emphasizes the cultural relevance and scientific foundation of ELIXIR, viewing it as a platform for wellness and recovery with potential for global scaling [5] - The company aims to maintain high standards of quality and compliance while expanding its international presence [7]