Group 1 - The core viewpoint of the article highlights the intense competition in the high-end smartphone market during the National Day holiday, driven by the launch of new flagship models from major brands like Huawei, Apple, and Xiaomi [1][2][4] - The demand for high-end smartphones is evident as many stores report a lack of stock for newly released models, indicating a strong consumer interest despite the challenges in purchasing [2][3][6] - Sales data supports the trend of increasing demand, with Xiaomi's 17 series surpassing 1 million units sold faster than previous models, and Apple's iPhone 17 series setting sales records on platforms like JD.com [4][6] Group 2 - The high-end smartphone market is experiencing a trend towards higher average selling prices, with projections indicating an increase from $370 in 2025 to $412 by 2029 [6] - Different strategies are being employed by major brands: Huawei focuses on business and durability with its Mate series, while Apple has made its base model more appealing by incorporating features typically found in higher-end models [6][7] - The competition is not just about product features but also about building brand loyalty and community among users, with each brand cultivating its own dedicated customer base [11]
黄金周看点 | 热门机型“一机难求” 实探“机圈三巨头”沪上门店