Core Insights - The upcoming long holiday in 2025, combining the Mid-Autumn Festival and National Day, is expected to be a significant travel window, with family travel becoming the dominant trend and "reunion" as the central theme [2][3] - The cultural IP economy is gaining momentum, attracting more tourists and stimulating market growth by focusing on local cultural experiences rather than just resource packaging [2][3] Industry Trends - Cultural IP is injecting "long-term momentum" into the tourism economy, moving away from reliance on short-term promotions and creating sustainable consumer interest [3] - The integration of local cultural features into tourism IP, exemplified by events like the "Beautiful China" music festival in Cheng'an County, Hebei, showcases how local resources can enhance tourism experiences [2][3] - As consumer demands shift from mere availability to quality, unique and innovative cultural tourism IP is becoming a key variable in attracting consumers [3]
晶采观察丨文化IP热力涌动 驱动“双节”文旅经济提质升级
Yang Guang Wang·2025-10-02 13:48