重访网红城｜天水：一座不“退烧”的西北小城

Core Insights - The article discusses the transformation of Tianshui into a "internet celebrity city" driven by the popularity of its local dish, spicy hot pot, during the 2024 Spring Festival, highlighting the city's cultural and tourism revival [4][18][20]. Group 1: Tourism and Economic Impact - During the National Day holiday, Tianshui received a significant influx of tourists, with the local hot pot shop experiencing long queues and increased demand for local products [6][7][16]. - Tianshui's tourism revenue reached 38.3 billion yuan in 2024, with a year-on-year growth exceeding 23%, and the city welcomed 59.5 million visitors [18][21]. - The local government has established a long-term mechanism to manage tourism, focusing on food safety, service quality, and infrastructure improvements [17][20]. Group 2: Cultural and Culinary Development - Tianshui's spicy hot pot, made with locally sourced ingredients, has gained national recognition, leading to a surge in the number of hot pot shops, which increased fivefold to around 1,400 [8][11]. - The city is actively promoting its cultural heritage and local cuisine, aiming to elevate spicy hot pot to a symbol of Tianshui, similar to other regional dishes like Chongqing hot pot [10][20]. - Tianshui has initiated efforts to standardize and industrialize its hot pot products, including the establishment of an industry association to support local businesses [10][21]. Group 3: Investment and Business Opportunities - The rise in Tianshui's profile has attracted significant investment interest, with 29 tourism projects signed during a recent promotional event, totaling 1.722 billion yuan [21][22]. - The local government is leveraging the increased visibility to enhance its business environment, focusing on key industries such as integrated circuits and artificial intelligence [21][23]. - Tianshui's transformation from a lesser-known city to a recognized destination has created new opportunities for local businesses and investors [23].