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Can Blackbaud's AI Innovation Drive Growth Amid Rising Competition?
BlackbaudBlackbaud(US:BLKB) ZACKS·2025-10-02 14:46

Core Insights - Blackbaud, Inc. is focusing on artificial intelligence and innovation to drive growth, enhancing its product portfolio with AI-driven capabilities for nonprofits, educational institutions, and CSR professionals [1][9] - The company has launched several initiatives aimed at improving donor stewardship and fundraising outcomes, including advancements in AI-driven fundraising and financial management [1][2] - Blackbaud's financial outlook for 2025 has been raised to $1.120–$1.130 billion, indicating approximately 5% organic growth at the midpoint, with an adjusted EBITDA margin projected between 35.4% and 36.2% [6][9] AI and Innovation Initiatives - Blackbaud introduced major enhancements to its Impact Edge platform, incorporating advanced AI capabilities and deeper analytics for CSR reporting [4] - The company has partnered with Constant Contact to improve engagement for social impact organizations through integrated digital channels [3] - Blackbaud's Intelligence for Good strategy emphasizes the integration of responsible AI into its products, enhancing efficiency in donor cultivation and stewardship [2] Competitive Landscape - Blackbaud faces significant competition from companies like Salesforce, Oracle, and Pegasystems, which may pressure pricing and margins [7] - Competitors are also advancing their AI capabilities, with Salesforce expanding its generative AI offerings and Oracle experiencing growth in its cloud database services [8][10][11] - To maintain competitiveness, Blackbaud must continue investing in research and development, which could impact operating margins [7]