Here's Why Interpublic Group (IPG) is a Strong Momentum Stock

Core Insights - Zacks Premium offers various tools for investors to enhance their stock market strategies and confidence [1] - The Zacks Style Scores are designed to complement the Zacks Rank, helping investors identify stocks likely to outperform the market in the short term [2] Zacks Style Scores Overview - Stocks are rated A, B, C, D, or F based on value, growth, and momentum characteristics, with higher scores indicating better performance potential [3] - The Style Scores are categorized into four types: Value Score, Growth Score, Momentum Score, and VGM Score [3][4][5][6] Value Score - Focuses on identifying undervalued stocks using financial ratios such as P/E, PEG, and Price/Sales [3] Growth Score - Concentrates on a company's financial health and future growth potential, analyzing projected and historical earnings, sales, and cash flow [4] Momentum Score - Targets stocks with upward or downward price trends, utilizing recent price changes and earnings estimate revisions to identify buying opportunities [5] VGM Score - Combines all three Style Scores to provide a comprehensive rating, highlighting stocks with attractive value, strong growth forecasts, and promising momentum [6] Zacks Rank Integration - The Zacks Rank leverages earnings estimate revisions to guide investors in stock selection, with 1 (Strong Buy) stocks historically yielding an average annual return of +23.81% since 1988 [7] - A significant number of stocks are rated, with over 800 top-rated options available, making the Style Scores essential for narrowing down choices [8] Stock Highlight: Interpublic Group (IPG) - Interpublic Group provides global advertising and marketing services, focusing on multi-channel communication and client interaction [11] - IPG holds a 2 (Buy) rating on the Zacks Rank and has a VGM Score of A, indicating strong investment potential [12] - The company has seen a recent upward revision in earnings estimates, with a Zacks Consensus Estimate of $2.88 per share for fiscal 2025 and an average earnings surprise of +10.7% [12][13]