Apple reportedly shelves headset plan in favor of smart glasses to compete with Meta

Core Perspective - Apple is reportedly shifting focus from updating the Vision Pro headset to developing smart glasses to compete with Meta's products [1][2][3] Group 1: Product Strategy - Apple is prioritizing the development of smart glasses that may include features like Siri and a camera, rather than a new version of the Vision Pro headset [2][4] - The Vision Pro has not achieved the expected market success and has not significantly impacted the computing paradigm as initially anticipated [3][4] Group 2: Market Context - The smart glasses market remains niche, with Meta selling only 2 million pairs of Ray-Ban glasses from 2023 to early 2025, compared to Apple's annual iPhone sales of approximately 225 million units [5] - Despite the niche status, the smart glasses category is experiencing rapid growth [5]