Coty initiates strategic review of consumer beauty business

Core Insights - Coty is conducting a strategic review of its consumer beauty segment to "unleash its full potential" focusing on its $1.2 billion mass colour cosmetics business and its Brazilian operations generating close to $400 million in revenue [1][2] Strategic Review - The review will explore various options including partnerships, divestitures, spin-offs, and other strategic actions to maximize long-term value and strengthen the balance sheet [2] - Coty plans to integrate its Prestige Beauty and Mass Fragrance businesses more closely, emphasizing its heritage and core strengths [2][3] Organizational Changes - The company aims to drive organizational changes for closer integration and coordination between prestige and consumer beauty fragrances, which currently account for 69% of Coty's sales [3] - The new structure will leverage Coty's scale in research and development, consumer insights, manufacturing, and distribution [3] Leadership and Management - CEO Sue Nabi highlighted that integrating fragrance brands will unlock the full potential of Coty's scale, as the fragrance category outperforms the global beauty market [4] - Gordon von Bretten has been appointed as president of consumer beauty, responsible for delivering the potential of mass cosmetics and personal care brands, and will lead the strategic review [5][6] Future Focus - The agenda includes realizing the full potential of market-leading brands by focusing the portfolio, enhancing product excellence, and driving productivity for visible growth, margin expansion, and cash generation [6] - Coty's prestige division will continue to expand its cosmetics and skincare offerings [4]