Peloton raises membership pricing ahead of holidays

Core Insights - Peloton is initiating a new chapter with increased membership costs aimed at supporting product and service enhancements [3][4] - The company is undergoing a turnaround under new CEO Peter Stern, who has a background in Ford and Apple [4] - Peloton has previously raised prices during a turnaround in 2022 and is now implementing further cost-cutting measures [5][6] Membership Pricing Changes - Effective October, Peloton has increased its All-Access Membership from $44 to $49.99, App+ Membership from $24 to $28.99, and App One Membership from $12.99 to $15.99 [7] - This price hike coincides with a revamp of Peloton's product lineup to enhance cross-training capabilities [7] Product Enhancements - The new product lineup includes features such as a 360-degree swivel screen, improved audio, and quicker connectivity [7] - Peloton has introduced an AI system called Peloton IQ for real-time workout feedback through camera tracking [7] - A new line of commercial equipment, the Peloton Pro Series, has been launched, designed for increased durability and performance [7]