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三个关键词 看国庆中秋假期消费市场有多热
Yang Shi Xin Wen·2025-10-02 21:19

Core Insights - The National Bureau of Statistics indicates that the consumption during the National Day and Mid-Autumn Festival holiday is expected to expand and improve in quality, highlighting new consumption growth points in various sectors [1][32]. Group 1: New Consumption Growth Points - The introduction of exoskeleton devices for mountain climbing has become a popular service, particularly for older tourists who may find traditional hiking physically demanding. The rental price for these devices is 30 yuan per hour [4]. - Scenic spots like Taima Mountain have enhanced visitor experiences by adding features such as handrails and rail cars, significantly reducing the time and effort required for climbing [6]. - The use of delivery drones for food and emergency supplies at scenic locations has improved convenience for tourists, allowing for quick service to designated viewing platforms [8]. Group 2: Seasonal Experiences - The holiday period features unique seasonal activities, such as harvest experiences in Hebei and Fujian, where families can engage in creative activities like fruit picking and games [10][16]. - In Fujian, a harvest competition showcased teamwork and included fun activities, allowing participants to enjoy agricultural experiences [16]. Group 3: Cultural and Entertainment Activities - Nighttime light shows and performances, such as the "Flying Phoenix" at Tianmen Mountain, have become popular attractions, enhancing the cultural experience for visitors [17][19]. - Various regions are hosting unique cultural events, such as traditional performances and interactive experiences, to attract tourists and enhance their holiday experience [22][25]. Group 4: Policy Support and Consumer Behavior - The government has implemented policies to support consumer spending, including subsidies for upgrading appliances and vehicles, which have significantly increased foot traffic in retail stores [32][34]. - The integration of old-for-new replacement subsidies has led to a notable increase in sales of energy-efficient appliances, with some stores reporting over 80% of sales coming from high-efficiency products [34]. - The consumer market is witnessing a shift towards experience-driven and quality-focused spending, reflecting a broader economic transformation [44][46].