“10万+”们称霸上海楼市

Core Viewpoint - The luxury housing market in Shanghai is showing resilience, with significant sales activity despite overall market challenges, driven by new policies and high-demand projects [3][11]. Market Performance - In September, Shanghai's total housing transactions reached 2.07 million square meters, marking an 8% month-on-month increase and a 24% year-on-year increase [3]. - New housing sales accounted for 550,000 square meters, up 28% month-on-month and 14% year-on-year, while second-hand housing transactions totaled 18,000 units, reflecting a 3% month-on-month increase and a 27% year-on-year increase [3]. - The average subscription ratio for new projects in September was 0.75, higher than the year-to-date average of 0.71, indicating increased market activity following policy adjustments [8]. Luxury Segment Insights - High-end residential properties are becoming a significant support for the market, with luxury projects making up half of the top ten sales in September [8]. - The project "嘉里金陵华庭" recorded over 40,000 square meters in sales, with 107 units sold, showcasing strong market acceptance [8]. - The "10万+" price segment is gaining traction, with seven such projects recently launched [9]. Policy Impact - The "沪六条" policy adjustments have positively influenced market sentiment, leading to a 12% increase in daily second-hand housing transactions post-implementation [12]. - The first week after the policy saw an 8.5% increase in second-hand transactions, indicating immediate market responsiveness [12]. Sales Dynamics - The market is experiencing a divergence, with some projects achieving high sales rates while others struggle, as seen in the "翎翠滨江" project with a net signing rate of only 12.6% [7][8]. - Developers are increasing supply to boost performance, focusing on mid-to-high-end products priced above 50,000 yuan per square meter [9][10]. Buyer Behavior - The average transaction price for new units is between 11 million and 12 million yuan, reflecting the ongoing demand for high-quality housing [10]. - Buyers are becoming more strategic, often negotiating prices based on market conditions, which suggests a stable pricing environment with limited potential for significant price drops [15].