山东城市观察 | 山东省代表团出访东南亚，鲁企如何深耕海外？

Group 1 - Shandong Province has been actively engaging with ASEAN countries, with multiple delegations visiting Indonesia, Singapore, Malaysia, and Vietnam in September 2023 to enhance practical cooperation [1][3] - ASEAN is Shandong's largest regional trading partner, with a projected trade volume of 689.06 billion yuan in 2024, highlighting the importance of Malaysia and Vietnam as key economic partners [3][5] - Shandong's exports and imports reached 2.32 trillion yuan in the first eight months of 2023, marking a 5.8% increase and positioning the province as the fifth largest in the country [7][11] Group 2 - The Shandong delegation organized various events, including trade cooperation meetings and educational project launches, to facilitate business connections and market understanding [5][8] - Shandong High-speed Group has significant investments in Malaysia, including two major projects worth over 10 billion yuan, with a new project set to invest 7 billion USD over the next decade [7][8] - The establishment of a talent incubation base through the acquisition of a Malaysian university by Weifang University of Science and Technology aims to support Shandong enterprises in ASEAN [9][11] Group 3 - The "Ten Thousand Enterprises Going Abroad" initiative aims to enhance international marketing support for Shandong's foreign trade enterprises, with 59 service measures introduced to facilitate market expansion [11][13] - The province is focusing on building a comprehensive overseas service system to assist businesses in navigating the complexities of international trade [11][13] - Shandong's proactive approach in project promotion, brand building, and educational collaboration demonstrates its strong development potential and commitment to integrating into the global economy [13]